Do You Have An Auction We Can Help You With?


Champion Horse Sales is powered by CR Publishing, LLC, owned by Victoria Lambert. For years I have been asked by breeders and clients, “When are you going to start doing online sales?”

Well, we have been helping our horse clients with their live sales for years so it was a natural next step to start an online auction and marketplace site. We have done everything from research, marketing, ad creation, social media management and much more for  a variety of clients that include great horse people, ranches and horses. If we were to “name drop” clients and horses we have worked with we would drop such names as Carol Rose, Joan Schroeder, Terry Bradshaw Quarter Horses, Silva Reining Horses, Jordan Larson, Jared LeClair, Sam Smith Reining Horses, Extremely Hot Chips, Blazing Hot, John Simon, Sparkling Vintage, Spooks Gotta Whiz, Cinder Lakes Hollywoodtinseltown, Gunners Tinseltown, Shining Spark, Lena Spark, Shine Chic Shine and the list goes on and on.

Add to that  – we have been doing online cattle sales for a few years now.  Owning an International Cattle Magazine has given us a tremendous amount of exposure in a number of markets. The Brahman Journal, owned by CR Publishing, is the number #1 place to market your Cebu cattle. We are the number #1 Brahman site online, the number #1 Brahman Magazine, and pretty much just NUMBER #1 all around for Cebu cattle.  Breeders and clients know that we strive to do the very best to help them with their marketing and promotional needs, whether it is for cattle or horses.

They also know that we have a professional “Can Do” attitude. So, like a lot of other businesses, Champion Horse Sales was started because our clientele felt we could help them with their online sales and that we would be THE PLACE to sell ELITE HORSES.

At CR Publishing, LLC and Champion Horse Sales we have a staff that has experience as both buyers and sellers of horses. We are customer service oriented and want the very best experience for both the buyer and the seller. If you have any questions please contact us via email, what’s app, or call the office to speak with a representative that will do their best to assist you with your needs or even answer your questions. Need a Spanish speaker – we have that covered too! We look forward to talking to you about the ELITE place to buy and sell horses for the DISCERNING HORSE PERSON, Champion Horse Sales.

And as if our experience in the horse industry was not enough, it gets even more impressive when you add Joan Logan Schroeder to our team. Joan is known around the world as a great horsewoman. She has managed some of the top stallions in the pleasure horse world and has owned and ridden some of the very best horses. Joan has also managed and produced some amazing horse sale events. So with Joan on the team assisting in marketing and promoting the very best horses the industry has to offer, we feel sure we will exceed your expectations.

Champion Horse Sales is powered by CR Publishing, LLC.

915 12th Street
Hempstead, Texas 77445

Office Phone Numbers: 979-826-4347 • 979-826-3422 • 979-826-8888

What’s App  or Cell Numbers
Victoria Lambert: + 1 713-806-3998 · Joan Logan Schroeder +1 (940) 727-3474
Send An E-Mail


Our Core Values

At Champion Horse Sales we are dedicated to providing both the buyer and the seller with a great online buying and selling experience. Our professional staff is here to assist you with your questions and your concerns. Visit our Contact page to reach us at any time.